Emma Raducanu has signed a groundbreaking contract worth $98.5 million, setting a new record in tennis history. The deal not only highlights her immense talent but also emphasizes her status as one of the most marketable athletes in the sport. Since her 2021 US Open victory, Raducanu has captivated both fans and sponsors, making her a highly sought-after figure. The contract includes a substantial base salary, performance-based bonuses, and major endorsement deals, allowing her to focus on her game. This milestone also reflects a growing trend of increased recognition for female athletes’ market value.
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