Maria Sharapova Signs $96 Million Deal with Major Luxury Brand
Tennis legend Maria Sharapova has signed a record-breaking $96 million contract with a prominent luxury fashion and lifestyle brand, marking one of the most lucrative partnerships in sports history. The five-time Grand Slam champion, who retired from tennis in 2020, has since transitioned into a successful entrepreneur and businesswoman, but this deal takes her post-tennis career to new heights.
The deal is said to include an exclusive endorsement partnership as well as the creation of a signature product line under the luxury brand. Sharapova, already known for her elegance and global appeal, will work closely with the company to design and promote a collection that reflects her style and image. While the exact details of the partnership have not yet been disclosed, it is expected to include a range of products from fashion and accessories to lifestyle goods.
Sharapova’s business acumen has been evident since her playing days, with her successful candy company, Sugarpova, and numerous collaborations with major brands. This new contract solidifies her status as one of the most marketable athletes in the world, further expanding her influence beyond the tennis court.
“This partnership is a natural extension of my passion for fashion and design,” Sharapova said in a statement. “I’m excited to collaborate on something that combines my love for sport and style while pushing the boundaries of creativity and luxury.”
The deal places Sharapova among the highest-earning female athletes, even after her retirement, and continues to highlight her enduring popularity. Fans and fashion enthusiasts alike are eagerly awaiting the launch of her new line, which is expected to debut in the coming year.
With this major contract, Sharapova cements her legacy not just in tennis, but as a global business powerhouse.
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