NASCAR Star Chase Elliott Signs Groundbreaking $600 Million Contract with ESPN
In a historic move that’s set to reshape the world of sports media, NASCAR superstar Chase Elliott has signed a jaw-dropping $600 million contract with ESPN, marking one of the most lucrative media deals in motorsports history. The deal, confirmed early Monday morning, will see Elliott become the first active NASCAR driver to secure an exclusive multi-platform partnership with the global sports network.
Under the terms of the agreement, Elliott will not only continue his racing career but also serve as the face of ESPN’s upcoming NASCAR coverage overhaul. The partnership will include behind-the-scenes access, personalized content, race analysis, and a new docuseries titled Driven: The Chase Elliott Story, which will follow his life both on and off the track.
The contract also positions Elliott as a brand ambassador and special contributor across ESPN’s flagship programs, including SportsCenter and E60, offering fans unprecedented access to the day-to-day grind of an elite NASCAR driver.
“This is more than a partnership — it’s a revolution in how fans experience the sport,” Elliott said in a statement. “I’m excited to work with ESPN to give people an inside look at the passion, preparation, and pressure that go into every race.”
Industry experts believe this landmark deal signals NASCAR’s intent to reach new, younger audiences through personalized, digital-first content. ESPN’s President, Burke Magnus, called the deal “a defining moment” for the network’s future NASCAR strategy.
Elliott, the 2020 Cup Series Champion, remains one of the sport’s most popular and marketable athletes, and this partnership only solidifies his status as the face of modern NASCAR.
The deal is expected to kick off ahead of the 2026 NASCAR season, with exclusive content beginning to roll out as early as this fall.
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