Motocross Star Ken Roczen Signs $600 Million Contract with ESPN to Be the First to Headline New Extreme Sports Series
In a groundbreaking move set to reshape the landscape of motorsports entertainment, motocross superstar Ken Roczen has officially signed a massive $600 million contract with ESPN. The historic deal marks the largest ever for an athlete in the world of motocross and extreme sports, solidifying Roczen’s status as not only a global icon on the dirt track but now also a marquee media figure.
The multi-year deal will see Roczen become the first athlete to headline and co-produce ESPN’s new flagship extreme sports series, which is slated to launch later this year. The series, titled “Full Throttle: The Ken Roczen Experience,” will blend high-octane racing action with behind-the-scenes storytelling, offering fans unprecedented access to the life and training of the German motocross legend.
Sources close to the deal say ESPN views Roczen as the “perfect blend of athleticism, charisma, and global appeal” to spearhead a new era of programming that aims to draw younger, action-sport-savvy audiences.
“This is more than just a contract—it’s a movement,” Roczen said in a statement. “We’re going to push boundaries, inspire the next generation, and redefine what it means to be a motorsports athlete in the media world.”
The deal also includes licensing opportunities, merchandise collaborations, and exclusive streaming rights, making it a full-fledged partnership between Roczen and the network.
With this landmark agreement, ESPN is making a bold bet on the future of motocross and extreme sports—and Ken Roczen is firmly at the center of it. The first episodes of “Full Throttle” are expected to premiere in Fall 2025. Fans can expect not just racing, but a
revolution.
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