Carlos Alcaraz, the 21-year-old Spanish tennis sensation, has reportedly signed a substantial contract extension with Nike, solidifying his status as one of the sport’s most marketable athletes. The new deal is estimated to be worth between $15 million and $20 million annually, extending into the mid-2030s.
A notable feature of this agreement is Nike’s development of a custom logo for Alcaraz, a distinction previously reserved for tennis legends like Roger Federer and Rafael Nadal. This move underscores Nike’s confidence in Alcaraz’s potential to become a central figure in men’s tennis for years to come.
Alcaraz’s partnership with Nike began in 2019, replacing his prior association with Lotto. His rapid ascent in the tennis world includes three Grand Slam titles and a historic achievement as the youngest man to secure major victories on all three surfaces in the Open Era.
Beyond Nike, Alcaraz’s endorsement portfolio features collaborations with brands such as Babolat, Rolex, BMW, Calvin Klein, and Louis Vuitton. In 2023, Forbes reported his earnings at $31.4 million, positioning him just behind Novak Djokovic in tennis-related income.
This lucrative extension with Nike not only reflects Alcaraz’s current success but also anticipates his future impact on the sport. With the backing of a major sportswear giant and a growing list of endorsements, Alcaraz is poised to continue his ascent in the tennis world, both on and off the court.
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