Bill Jr. France, CEO of NASCAR, and Tony Stewart, Racing Icon and Eldora Speedway Owner, Reach Landmark Agreement
In a groundbreaking move poised to reshape the motorsport landscape, NASCAR CEO Bill Jr. France and racing legend Tony Stewart have finalized a landmark agreement reportedly worth $250 million. The deal brings NASCAR and Eldora Speedway, the iconic dirt track owned by Stewart, into a strategic partnership aimed at promoting grassroots racing while expanding NASCAR’s reach to new audiences.
The agreement marks the first time NASCAR will host a major dirt race series at Eldora, leveraging the track’s rich history and Stewart’s influence in the racing community. Beginning in 2025, Eldora will serve as a regular venue for NASCAR-sanctioned events, including the highly anticipated NASCAR Dirt Track Nationals.
“This partnership is a natural progression for both NASCAR and grassroots racing,” said France during the announcement. “Eldora is a legendary venue that embodies the passion of racing fans, and Tony’s leadership has made it an unparalleled platform for showcasing dirt racing.”
Tony Stewart, a three-time NASCAR Cup Series champion and longtime advocate for dirt racing, expressed excitement about the collaboration. “This deal isn’t just about bringing NASCAR to Eldora; it’s about elevating dirt racing to a global stage,” said Stewart. “We’re creating a pathway for aspiring drivers and giving fans something truly special.”
The partnership includes significant investments in Eldora’s infrastructure to accommodate larger events, enhance fan experiences, and support sustainability initiatives. It also includes a driver development program designed to identify and nurture emerging talent from the dirt racing circuit.
Industry insiders have hailed the agreement as a win-win for all parties, blending NASCAR’s mainstream appeal with the authenticity of grassroots racing. With this partnership, both France and Stewart are setting the stage for a new era in motorsports that bridges tradition and
innovation.
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