The NBA Abu Dhabi Games 2024 presented by ADQ, which will take place in DCT Abu Dhabi for the third time as NBA preseason games, will be broadcast live in the United Arab Emirates, the Middle East, and worldwide.
With the greatest record in the NBA right now, the Celtics are led by five-time All-Star Jayson Tatum, three-time All-Star Jaylen Brown, Jrue Holiday, the 2021 NBA champion, and 2018 All-Star Kristaps Porziņgis.
The NBA Abu Dhabi Games 2024 presented by ADQ will feature appearances by the team mascot Lucky, as well as a number of youth and fan engagement activations in Abu Dhabi, including a youth basketball clinic and court renovation. The agreement was also announced by the Boston Celtics and Experience Abu Dhabi, the destination brand of DCT Abu Dhabi.
Furthermore, as the Boston Celtics’ official international marketing partner, Experience Abu Dhabi will have the ability to advertise basketball, Abu Dhabi, and the team internationally through broadcast, in-arena, and digital media.
The agreement also extends to NBC Sports Boston in the New England area, with Experience Abu Dhabi advertisements appearing during Celtics games.
Nouf Al Boushelaibi, Executive Director of Strategic Communications & Marketing at DCT Abu Dhabi, said: “We are proud of this opportunity to work with the Boston Celtics and excited to share Abu Dhabi with new audiences.
“We get to build further love for the iconic Boston Celtics, and offer incredible experiences to basketball fans across the region – while also showcasing the destination to millions of NBA fans around the globe.”
Boston Celtics Team President Rich Gotham said: “The Boston Celtics have a rich history of international travel and countless fans worldwide, and we welcome this opportunity to play for NBA fans in Abu Dhabi.”
“Basketball is a truly worldwide sport, and international events such as these can help inspire generations of fans across the globe.” – TradeArabia News Service
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