Eli Tomac Gains Full Sponsorship With Lenovo After Successful Recovery and Strong Return to Racing
Supercross and motocross star Eli Tomac has secured a full sponsorship deal with tech giant Lenovo following his remarkable recovery and return to top-level competition. The partnership comes as Tomac demonstrates his resilience and determination after suffering a major Achilles injury in 2023.
Tomac, a multiple-time AMA Supercross and Pro Motocross champion, faced uncertainty after his injury, which forced him to miss the remainder of the 2023 Supercross season. However, after months of rehabilitation, he made an impressive comeback in 2024, quickly proving that he remains one of the top contenders in the sport. His performances have not only silenced doubts about his recovery but have also attracted new commercial interest.
Lenovo, a global leader in computing and technology, has stepped in as Tomac’s primary sponsor, expanding their presence in motorsports. The deal is expected to include branding on his gear, bike, and team equipment, along with collaborations on digital content. Lenovo will also provide cutting-edge performance analytics and data solutions to enhance Tomac’s training and race strategies.
“I’m thrilled to partner with Lenovo as I continue my journey in Supercross and motocross,” Tomac said in a statement. “Their technology is going to give me an extra edge in my performance, and I’m excited to represent such an innovative brand.”
Lenovo’s move signals a growing interest in action sports, aligning with their involvement in Formula 1 and MotoGP. Tomac’s resilience and elite performance make him an ideal ambassador for the brand, which emphasizes speed, precision, and innovation.
With his new backing, Tomac is poised to chase more victories and add to his already impressive legacy in the sport. Fans can expect to see Lenovo’s presence throughout the remainder of the season as Tomac continues his push for champion
ship glory.
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