Breaking news:Selena Gomez reportedly blocked Hailey Bieber’s Rhode from coming to Sephora
In a move that has stunned the beauty industry, sources close to the situation are revealing that Selena Gomez, the award-winning singer and actress, allegedly played a key role in blocking Hailey Bieber’s skincare brand, Rhode, from entering retail giant Sephora. The news comes amid long-standing speculation surrounding the relationship between Gomez and Bieber, who have been at the center of public attention for years due to their association with pop star Justin Bieber.
According to industry insiders, Rhode, which was launched by Hailey Bieber in June 2022, had been in talks with Sephora for a potential partnership, with plans to bring the brand into the retailer’s extensive beauty portfolio. However, sources claim that Selena Gomez, whose own beauty brand Rare Beauty has enjoyed tremendous success at Sephora, raised concerns about the competition and influence of Bieber’s brand within the retailer.
While there has been no official confirmation from Gomez’s camp, the allegations suggest that the former Disney star may have personally voiced her opposition to Rhode being stocked alongside her own Rare Beauty line at Sephora. “Selena is incredibly protective of Rare Beauty,” one anonymous source said. “She has worked hard to cultivate a unique space for her brand, and she believes that bringing Rhode into Sephora could overshadow her vision.”
Rhode, which is known for its minimalist skincare products, gained significant attention after its launch, with fans and influencers praising the line’s simple, high-quality formulations. Despite its early success, the brand’s trajectory has not been without controversy, particularly due to its association with Hailey Bieber, who has faced frequent public scrutiny over her marriage to Justin Bieber and past interactions with Selena Gomez, with the latter’s fanbase often drawing attention to perceived tension between the two women.
The alleged move by Gomez has reignited the long-running drama between the two women, with fans taking to social media to share their opinions on the matter. Supporters of Gomez have applauded the decision, suggesting that it’s in the best interest of Rare Beauty to maintain exclusivity at Sephora. On the other hand, Bieber’s fans are claiming that the blockage is a petty and unprofessional move, calling for the two celebrities to settle their differences privately rather than allowing personal drama to impact business decisions.
Neither Selena Gomez nor Hailey Bieber has made an official statement regarding the allegations. Representatives for Sephora also declined to comment, though they emphasized that product selection at their stores is determined by a variety of factors, including brand fit, customer demand, and the overall strategic direction of their offerings.
Beauty experts suggest that while the possibility of tension between the two stars might play a role in business decisions, it is also common for large retailers to carefully curate their product offerings to ensure they resonate with customers. Rare Beauty, which has been lauded for its inclusive range and empowering messaging, has seen significant growth in the past few years and has solidified its place as a major player in the beauty space.
As the situation continues to unfold, it is clear that the rivalry between Selena Gomez and Hailey Bieber is far from over. Whether or not this rumored block will affect the future of Rhode’s expansion into major retail stores remains to be seen, but for now, it has certainly added another layer of intrigue to the ongoing saga between the two celebrities.
Stay tuned for more updates on this developing story.
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