Congratulation: Novak Djokovic Signs Three-Year Sponsorship Deal With..

Novak Djokovic Signs Three-Year Sponsorship Deal with Aman Resorts

Tennis icon Novak Djokovic has entered a significant new partnership with Aman, a luxury hospitality brand renowned for its high-end resorts. The deal, confirmed in late 2024, will last for three years, with Djokovic taking on the role of Global Wellness Ambassador. This sponsorship aligns with Djokovic’s interests beyond tennis, focusing on health, wellness, and lifestyle, which have been central themes throughout his career.

 

Aman operates a collection of exclusive resorts and hotels around the globe, catering to an elite clientele with a focus on wellness retreats, luxurious accommodations, and holistic experiences. Djokovic’s appointment as the Global Wellness Ambassador for Aman complements his dedication to health, fitness, and mental well-being, which has played a vital role in his athletic success. Through this partnership, Djokovic will be working with Aman to promote its luxury destinations and wellness initiatives, adding his influence to its already prestigious reputation.

 

This collaboration also signals Djokovic’s increasing involvement in ventures outside of tennis as he prepares for life after his athletic career. At 37 years old, Djokovic remains one of the most successful tennis players in history, with 24 Grand Slam titles to his name, but he has also been focusing more on business interests and philanthropy in recent years. As part of his broader strategy, Djokovic has become involved in various health and wellness-related initiatives, from opening a vegan restaurant in Monte Carlo to promoting healthy living through his books and nutritional products.

 

Aman’s decision to bring Djokovic on board is part of the brand’s ongoing efforts to align with influential figures who embody wellness and excellence. Djokovic joins fellow tennis star Maria Sharapova, who has also worked with Aman in promoting its global resort offerings. As Aman’s Global Wellness Ambassador, Djokovic will help the brand engage with its audience through the lens of elite fitness, health, and mindfulness.

 

This deal adds to Djokovic’s growing list of sponsorships and business interests. Currently, he has active sponsorship deals with major global brands such as Lacoste, Head, Hublot, and Asics. His off-court endeavors have also expanded into technology and sustainability, including his investment in Waterdrop, a company focused on water purification, and his stake in biotech firm QuantBioRes.

 

For Aman, this partnership is a natural fit. The luxury hotel brand, founded in 1988, operates more than 30 resorts across 20 countries, all designed to offer tranquility, privacy, and a connection with nature. Each Aman location is unique, often set in serene, secluded environments that allow guests to disconnect from the hectic pace of modern life, focusing instead on rest and rejuvenation.

 

This three-year deal marks a significant step for Djokovic as he continues to build his personal brand and prepare for a future that extends beyond professional tennis. It’s clear that health and wellness will remain central to his post-tennis career, and his new role with Aman underscores this commitment.